The Package Unseen

This week, two articles in the NY Times caught my attention. The first was about the image of a candy package, the second about the image of Christ, and both are lessons about good intentions gone really bad.

And while one is the story of a botched restoration of a religious icon in the Spanish town of Borja, and the other about the botched update of a Philly icon, only time will tell whether these stories will end as intriguing examples of resurrection.

The first article, about Goldenberg’s Peanut Chews, initially got my notice simply because it was in the NY Times Advertising column, a place not known to spend much time talking about package design. The story begins with the classic tale of a brand, started in the early 20th century, seriously threatened by departing from its heritage when purchased a few years ago by the Just Born…

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